Continuing from the previous article on Content Marketing Terms, here’s the next set of 15 jargons that will bring you up to speed on content marketing.
It will help you conduct focused discussions with your agency/team and also with other stakeholders.
You must know these terms as they will help you set content marketing goals for your organization more effectively.
- Inbound Marketing
- It is a holistic approach to roll out content that aligns to customer needs and prompts them to take action.
- It is strategic and is more of pull marketing than push.
- Outbound Marketing
- This is in contrast to inbound and uses the concept of pushing information to the consumer.
- It may or may not get their attention and most comprise cold calling, direct emails, and advertisements, and sometimes can be intrusive.
- Buyer Journey
- It is a process where the prospect moves through the different stages before buying your product/service.
- Content marketing if aligned to these different stages then sales happen organically.
- Lead Nurturing
- Lead is someone who has expressed interest in your product/service but has yet to decide on the purchase.
- Guiding the prospect through this journey is called lead nurturing.
- Sales Funnel – TOFU, MOFU, BOFU
- Is the visual depiction of the different stages a buyer traverses from awareness, consideration, and finally buying.
- TOFU: Top of the funnel and providing them information on product knowledge and brand awareness.
- MOFU: Middle of the funnel and providing targeted content that offers answers to specific questions they may have.
- BOFU: Bottom of the funnel and providing information that enables the prospect to buy.
- Buyer Persona
- Is having clarity on your typical target segment and knowing their wants, goals and purchasing patterns.
- Aligning content to these behaviours of target segment assures a buy.
- Target Segment
- Is the specific audience that is extremely likely to buy your product/service.
- Narrowing down to that particular audience from a larger group of people helps in providing them content and enabling them to buy.
- Account Based Marketing
- It is a strategic method leveraged to personalize messages and campaigns for a customer or a select set.
- It involves providing them discounts, offers and building a relationship with for long term and revenue generation.
- Word of Mouth
- Considered to be one of the best methods of marketing it relies on brand reputation and customer testimonials.
- It is a direct result of a favourable experience an existing customer has and refers you to others.
- GTM Strategy
- Is a detailed plan that helps organization communicate with their target segments.
- It is associated with a launch of a product and how the organization builds awareness of the same.
- Wireframe
- It is skeletal framework of an upcoming website that provides clarity on the layout, navigation and menu.
- It does not have graphics and is the first and fundamental step in building a website.
- Landing Page
- This is the gateway to your website and is the webpage that is displayed on your website when one clicks the URL.
- Brands must pay attention to the site as this is the first impression that you create in the minds of the readers.
- Breadcrumbs
- It is the path that gets displayed on the site which tells you where you are within the site.
- It indicates how far away from the home page a user is.
- Responsive Design
- It is a design by which websites have inbuilt flexibility to change per the device in which its viewed.
- It could be laptop, desktop, tablet or phone and the design dynamically changes accordingly.
- Keywords
- It is the word that you type in to the browser window to search for something that you require.
- It is a vital ingredient in SEO and helps brands get discovered.
If you would like to read the first 15 Content Marketing Terms, click here. The list is endless when it comes to knowing the content marketing space, however this is a basic list that will help you get started.
- Header Image by Megan Rexazinfrom Pixabay
- For more articles on content writing, please click here
