If you are a leader of an enterprise that is growing, then definitely you are holding discussions with your content marketing team or an external agency.
Any which ways you will be running into the following and many more content marketing terminologies that can be pretty confusing. Making you wonder what the content marketing specialists are discussing.
Take a look at the below set of content marketing terminologies that offers simple explanation which will help you have an informed discussion with your stakeholders.
- Content Marketing
- While there are different ways to market products and services, the type that uses online content to attract customers is what content marketing is.
- Online content can be: blogs, websites, videos, social media posts, and any content that you post on the internet.
- SEO
- Short for Search Engine Optimization, it is a method by which you attract more visitors to your website and appear on Google’s search results.
- It could be by using keywords and phrases and social media posts and several other techniques.
- SEM
- Short for Search Engine Marketing is a type of marketing strategy that increases the visibility of your website and brings it up in the search engine results.
- From online advertisements to promotion via internet this strategy explores it all.
- SERP
- Search Engine Results Page is nothing but the page that appears when you type in a phrases/word/anything in any browser search bar.
- It is related to the above terms (SEM, SEO) but not the same as above.
- CTR
- Short for Click Through Rate, it is the number of clicks for a particular advertisement you post online divided by the number of views for the same advertisement.
- It is a key metric to determine the success of an online marketing campaign.
- Online Presence
- It is the sum total of all of your digital footprint spanning social platforms and website.
- It could be for an individual or brand and can also mean the number of followers and popularity you wield in your digital land.
- Digital Content
- As against printed literature, this form of content is simply all of your content that is available online.
- It could be your website content, social media posts and any other material that you post on your digital land.
- Collateral Suite
- Is the marketing communications literature that you roll out on behalf of your organization.
- It typically includes company brochure, flier, presentation and any other company information that you would want to share with prospects.
- Paid Media
- This is a form of marketing strategy that involves payment for online advertisements.
- It could also be influencer collaboration, sponsored posts, pop ups and other paid form of advertisements.
- Earned Media
- This is just the opposite of paid media and means any form of written recognition or acknowledgement from reputed third parties.
- It could be sharing your posts, mentions by the press that comes as a result of your good work.
- Owned Media
- This is your digital land that you own in the public domain, it could be your website, social media pages, email newsletter and collateral suite.
- Here you have the complete freedom to post content meant for your target audience.
- Direct Traffic
- As the name indicates this is a type of traffic where people directly type your website on their browser window and access your site.
- It could also be via bookmarking your site and visiting it.
- Organic Traffic
- The dream of every brand, this is the type of traffic that comes to your website involuntarily as a result of Google listing it in the search page.
- A number of reasons can be attributed to it and some of them being quality and discoverability of your content.
- Backlinks
- This is a website link that you find when you are looking for or reading some other online piece of content.
- Backlinks help in building your online presence and driving more traffic to your website.
- Product Education
- Every brand is keen on educating customers and prospects of their existing and upcoming product/service features and benefits.
- Their online collaterals must aim to demonstrate how it addresses their pain points.
This is Part 1 of the two part series on content marketing terminologies. And its intended to help you learn some of the most basic yet vital phrases that form a crucial part of your content marketing strategy. Think about it, read this extremely informative article by Forbes that calls attention to the content marketing scene in 2023.
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
