The importance of content cannot be emphasized enough. So how do you Repurpose Content for disseminating quality and variety content assets?
Every organization, irrespective of size and strength, is battling to put out quality content.
All of them want to be noticed, want to be spoken about, and want to be followed.
Hiring content writers, having a content and design team, and researching ways to come up with creative content are all must-haves.
But let’s pause here.
Most often, corporations are in a hurry to build content anew.
That’s great, actually.
However, work smart, and why don’t you look at repurposing what you have already?
This does not mean reposting the same content again. No.
It means taking a hard look at what you have. See what can be reused with a fresh new twist.
Can a blog be converted into a crisp video?
Can an article be made into a podcast?
Can an interview be made into an infographic?
Can you make a series of photos for Instagram?
So, if you start thinking along these lines, ideas are limitless. The possibilities are endless. It may be a worthwhile use of your time, and you may enjoy this exercise.
- Save time and resources.
It saves time and effort and allows you to assess what you have. It may take you five working days to create a new article. Instead, in the same five working days, you may have six to seven pieces of reusable multimedia content. Especially for organizations that are struggling with resources, this is a cool hack.
“When it comes to content marketing, everything is content. Content can be the words you write, the picture you paint, the business you build, or the life you live.”
― Josh Steimle, Author
- Attract New Audience
Yes, this is true. I have realized that people who are not big fans of long form content enjoy a quick video or a colorful infographic. It’s easy to read your article again, take the essence from it, and go on camera to record a video. It builds your brand, and your potential audience is happy to see a face for the concept you are advocating.
“Content creation is coming up with ideas to solve a problem and designing systems and frameworks to get results.” Chinmai Swamy, Author Coach
- Be present Everywhere
As aggressive as this may sound, it allows the firm to be present on all channels, enhancing their visibility. If you can build a series of provocative conversation threads on Twitter from an article on your website, imagine the traction you may receive. Twitter, known for its punchy one-liners, will garner more followers for your ideas. If you make attractive photos with catchy captions on Instagram, you have a fabulous chance to be discovered by a new audience.
“If you want to be an authority on digital marketing or social media, get comfortable maintaining, updating, and distributing content online.”
― Germany Kent, Print and broadcast journalist
- Contextualize Content Smartly
Many of the content pieces you have penned may hold good still. They may have a point that is being debated currently. Bring that out and demonstrate how you have been a thought leader on that topic. It will surely bring out your knowledge and mastery of the same. But for this, you have got to be vigilant, watch out for current affairs, and draw parallels from your existing content.
“Imagination is the Engine.
Content is the Fuel.
Social Media is the Highway.
Marketing is the Roadmap.
Sales is the Destination.
Culture is the GPS.”
― Troy Sandidge, Growth Strategist
- Add Fresh Pointers
Taking an old piece of content, adding new quotes and statistics, and updating it with recent developments is yet another way of repurposing. A long-form article can still be an article, but you can add some illuminating statistics to it, a quote from a celebrity on the same topic, or anything else that will give it a new twist. It can even be an attention-grabbing photo.
“Consistency is the key to success in content marketing.”
― Dax Bamania, Author and Growth Partner
- Involve Your Clients
What can be more interesting than bringing your clients into the discussion. You can pick one of the most well-researched articles from your repository and hold a webinar or panel discussion with your key clients. Even your potential prospects. Putting them under the spotlight can earn brownies for you and keep you relevant as well.
85% of internet users enjoy video content. Source: Statistic.com
- Make It Personal
Always make it a point to share this with a personalized note to your target audience. Especially with their name, and tell them you are happy to share this with them. There is nothing to beat a personal email, a phone call, or a WhatsApp message. It doubles your reach and puts you on their radar.
These 7 hacks are only the basic tips that will set you on the path of repurposing existing content. As I said, creative ways of reusing your content are infinite. So do sit with your content writer and see what you can do with what you already have. Hold your horses before you start building fresh content.
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