“Easy reading is damn hard writing.” – Nathaniel Hawthorne
If you are wondering what a corporate content writer is, it’s simple. It is a writer who crafts different types of content for a corporate organization. It could be a Press Release, Case Study, PowerPoint presentation, User Guide, Website Content, Brochures, Blogs, Speeches, and more. There are two streams of writing within an organization – Marketing and Technical Writing. You could choose one of the two based on your interests and capabilities.
Step 1: Know Where You Belong
Marketing Literature requires you to create press releases, brochures, blogs, videos, infographics, case studies, eBooks, User-generated content, checklists, memes. With digital content marketing the name of the game a writer can easily make a mark for herself or himself in this space.
On the other hand
Technical Literature involves creating product manuals, repair manuals, user guides, API Documentation and SDK (Software Development Kit) Documentation. With e-Commerce gaining so much attention in the last decade aspiring writers can definitely make a career in this space.
So, this is the first fundamental step in you identifying who you want to be within the corporate corridors. Both provide thriving career opportunities. Infact some writers do both in smaller organizations, and I have done it myself too. However, it’s always good to identify the niche or the sweet spot that really brings out your writing talent and pursue it.
“The easy, conversational tone of good writing comes only on the eighth rewrite.” – Paul Graham
Step 2: Know The Office Dynamics
Managing people and handling office hierarchies will be part of the game if you want to progress within the corporate realms. Knowing how to be a team player, making your boss shine, and understanding the vision of the company will all help you make a name for yourself.
“Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are put on that diet have very pleasant careers.” – Ray Bradbury
Step 3: Know the Domain/Industry
Its no longer enough to be an English pro. If you don’t know the industry or the domain you are part of, your writing will not sell. So, take the effort to dig deeper about the industry and use key phrases and terminologies that are specific to it. This will surely set you apart and make your writing resonate with the industry parlance.
Step 4: Know what else you can do
After a point just writing will not guarantee growth. Allow yourself to change so that you can take additional responsibilities. Sometimes this happens organically but most often not. In which case you have to go beyond the writing boundaries and extend services into event management, conducting training and building public relations. Only you will know what else you can do and what else your organization needs. This earns you brownies and sets you up for promotion.
“Write drunk; edit sober.” – Ernest Hemingway
Step 5: Know how you can be a manager
If you are serious about your career then you should also know how to be an efficient Manager. Many individual excellent writers are only solo contributors. They fail miserably when they have to lead and mobilize writing talent. As much as you decide whether you will be a technical or marketing writer you should also know whether you are a solo writer or a manager. Trust me this helps you big time.
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
