Top Off Page SEO Optimization Techniques

What are some of the top off-page SEO optimization techniques? And how do I get to do it for my business?

Many business owners in the MSME segment ask this question in team meetings and themselves.

Are you one of them? If yes, read on.

We have listed below simple techniques to understand off-page SEO and how to swiftly incorporate them.

But to begin with, have you addressed on-page SEO for your website?

Because without a solid website that ticks all the boxes for on-page SEO, you can’t get into off-page SEO optimization.

Don’t put the cart before the horse.

Read how to build on-page SEO content optimization here. Now you can read on.

What is an off-page SEO technique?

Off-page SEO is leaving a digital footprint across the internet so that search engines can crawl and pick your website from several trustworthy sources.

Let’s look at 3 ways by which you can incorporate a successful Off-Page SEO strategy.

How to get BACKLINKS? One of the Top Off-Page SEO Optimization Techniques

Imagine this: here’s a highly reputed website known for sharing valuable blogs on the topic you write about. And if you have published a blog there with your name and a link to your website, that’s exactly what a backlink is.

So how successfully you do this is what determines your discoverability and being indexed by search engines.

It isn’t easy.

Most often, people don’t honor your request for a guest post. Because everyone knows that everyone wants backlinks. So, how do you crack it?

First, see what’s in your control.

Your social media, free publications, and friends and contacts are within your reach, right?

So, start small and don’t sweat over being all over the internet. You can’t boil the ocean.

What are the popular forums where you can get backlinks? (Wait, read fully before you jump into the below-mentioned platforms.)

• Quora is a fantastic forum that allows you to post your opinions and earn mindshare. But frankly, if you are only there to publish your website link and hurry off, then it’s a big turn-off, and search engines will disqualify you. However, if you engage often and answer questions pertinently, then you stand a chance of being recognized.

• Medium is another free platform where you can publish articles and end the article with a link back to your website. Posting on Medium helps with content syndication, and organically, your discoverability quotient increases. However, as mentioned earlier, If you are here again for just link sharing, then both readers and search engines will penalize you.

• SlideShare, though much forgotten and a poor relative of the new, emerging, and cooler platforms, still wins hands down when it comes to SEO. With a phenomenal amount of user-generated content, it’s a platform to post presentations, so use it smartly to your advantage and without compromising on providing value to the reader. This certainly earns you SEO brownies and organic traffic.  

• Reddit As of October 2023, Reddit is the 18th most-visited website in the world (Wikipedia) and gives you the best of both worlds: social media and forums. With subreddits or subcommunities, you can engage and share information on chosen topics. Functioning on a voting system, it can earn you a backlink if the content is of good quality and gets more votes. If you want to know more about how to use Reddit, here’s an informative article on TechTarget.

As mentioned above, there are enough talks about how all of this is a no-follow link. This means search engines will ignore them, but truth be told, it still helps in brand visibility and keyword pickups, where you still stand a chance of being found.

So, begin here, and keep looking for forums, bodies, events, and fairs where you can speak with the committee and see if you can do an exchange for what they want for posting your name and website link.

Here’s a List of Dofollow Social Bookmarking Sites by Hubspot, but the list is dynamic and many may have changed to a No Follow. So, handle with care and sieve the list and experiment.

 

How to use SOCIAL MEDIA? Another critical dimension in Off Page SEO Optimization Technique

To say that being present on all social media platforms is sufficient for being indexed – is very wrong. Search Engines simply don’t index based on your presence on social channels. But what happens is, when you post consistently and with quality guaranteed, with keyphrases and hashtags included along with social love and sharing included – then being indexed can happen.

This takes time to understand the rhythm and frequency of every platform. And customizing your posts with attractive images, videos, podcasts, infographics, documents, carousels, and polls will surely help in building brand awareness.

LinkedIn

with access to a huge professional network, gives you the chance of being seen and heard. Yes, you can post your website link as well. My recommendation would be to post the essence of your article on LinkedIn, prompting the reader to visit your website.  Additionally, stating the obvious, use creative infographics, visuals, carousels with keywords, and hashtags with links to your website. 

Facebook

though, has lost some of its original sheen, and with more people in the age group of 50 and above on the platform, it is still a major player. The Groups feature of Facebook is a great way to interact and engage with your target segment. With live streaming options, it gives you a brilliant opportunity to go live and interact with your customers in real-time.  

Twitter Now X

has always been dominated by politicians, celebrities, journalists, and technology geeks, but that doesn’t mean you should give it a pass. If you know your audience and you do know at least a portion is present on X, then it’s worth your time. The Twitter character limit for a single tweet in 2024 is 280 characters and includes all text, symbols, links, and spaces. So less is more; plan your tweet accordingly. 

Instagram

Unless you have been living under a rock, I am sure you know it’s the coolest platform to be on. A highly visual medium gives you amazing opportunities to be creative with your posts. Explore reels and stories that give you accessibility to be in front of non-followers too, especially reels. 

YouTube

Owned by Google, you stand a very good chance of being indexed in the SERP if you have videos on YouTube. If you plan well, pay attention to the video title, description, meta tags, and keywords, and make the video engaging and crisp, it will work well for you. 300 hours of video are uploaded every minute. So making videos of your offerings and postings will help with the much-sought-after backlinks.

Pinterest

is yet another visually rich medium full of multimedia content, and with a large number of female users, don’t miss out on this platform. It’s a visual search engine that drives traffic to your site year-round if you post strategic and valuable content. Used predominantly by women in the age group of 25 to 55, it is still relevant more than ever. Beauty is – it generates a lot of views, even for your old posts. Sorry, pins.  

TikTok

has grown exponentially since its launch. It has earned its place in the social media landscape. The user-generated, no-holds-barred creative element combined with its authenticity is the reason for its 1 billion monthly active users. Loved by the youth, businesses can be creative and collaborate with these influencers. If you are looking for fun behind-the-scenes and real videos, jump in.

 

How to leverage Local SEO? Smart Tool in Top-Off-Page SEO Optimization Techniques

Local SEO: Google My Business

Build your Google My Business profile for more reach. Imagine being listed with all the details of your business on Google Maps, Suggest, and Shopping, and it’s FREE.

You don’t need to have a physical store, and what’s more, you can get your customers to give positive reviews, which will be published as well. It hardly takes two minutes to get it done, but the benefits are manifold.

Steps to get it done:

1. Click: https://www.google.com/intl/en_in/business/
2. Get Started with Manage Now
3. There is a verification process for completion, watch out.

NAP and Online Listing

I read in a SEMRush blog that – Think with Google claims that 60% of users never click through to a company’s website and just grab the NAP data they need from the SERP (search engine results page).

So, if this is the case, ensure your Name, Address, and Phone Number (NAP) are correctly mapped to get indexed in SERP.

Starting with Google Business My Profile and ensuring the same is applied across all your social handles is basic, and fundamental.

If you hunt, you will get tons of business listing directories, it’s practically impossible to be everywhere. But you can select the key ones and work to be included there.

 

Conclusion

Both on-page and off-page SEO optimization techniques are crucial for business success. The best part is that it’s free, and all you need is committed time and effort to decipher and incorporate the strategies.

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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).

 

All Images are from Pixabay.