Quick Social Media Marketing Tips (Facebook & YouTube)
Often as leaders of MSMEs you can be confused with the array of social media marketing options in front of you.
You do know you have got to use social media for business growth and brand awareness – but where to begin and what to start doing.
I narrowed down the number to just 2 features per social media channel – Check it out.
Facebook: is it not the place where it all began?
Having come into existence as FaceMash in 2003 and later rechristened as Facebook in 2004 (Wikipedia informs) Facebook remains one of the most widely used platforms.
It attracts users of all demographics and certainly a platform that no organization can ignore.
Facebook has 2.93 billion monthly active users, which is a 1.3% year-over-year jump, or an increase of 39 million users. Source: Hootsuite
It may have suffered some popularity loss in the past couple of years but continues to be a channel that every organization keeps including in their social media marketing plan and roadmap.
2 Features to connect swiftly with your targets
Stories
Overview with key data points
This comes as a breath of fresh air between your more serious and scheduled posts.
And a great way of connecting with your customers and demonstrating some behind the scenes, real and raw content. Yes, its short lived and doesn’t last more than 24 hours.
But can be used for event reminders, breaking news, product nuggets and management updates as super short videos.
There is so much scope for creativity with music, polls, GIFs, stickers, and you can have both photos and videos as stories.
Since it tops the feed space on both website and app, gives every business a good chance of coming in front of the audience.
And remember, tips, product updates are lapped up by audience on Facebook – so Stories if used smartly can enhance brand awareness and step-up lead generation. Importantly it allows you to check the viewer analytics as well.
Read a more detailed set of steps on how to create a Story on Facebook
Overview with key data points
Close Friends
When discussing the Social Media Strategy for organization many leaders worry about posting on Facebook and reaching a whole bunch of unintended audience.
Your latest product update or an upcoming flagship event are all falling on deaf ears – if you are reaching out to the cousins, aunts and uncles who are retired and use Facebook only to share recipes and vacation photos.
As business owners make use of this simple feature to custom make your target segment and shoot out business posts.
Also you don’t have to bother about offending your contacts as they will not know that they are not included in any of your custom lists.
Read a more detailed set of steps on how to create a Close Friends list on Facebook
When to post on Facebook
According to an article on Influencer Marketing Hub the best time to post are as follows. However, use your discretion and observe when you get the maximum engagement and schedule your posts accordingly.
- Monday: 9:00 AM, 11:00 AM, 3:00 PM
- Tuesday: 9:00 AM, 11:00 AM, 3:00 PM
- Wednesday: 9:00 AM, 10:00 AM, 1:00 PM, 4:00 PM
- Thursday: 9:00 AM, 11:00 AM, 4:00 PM
- Friday: 11:00 AM, 4:00 PM, 6:00 PM
YouTube
This American online, video sharing platform that came into existence in 2005 was purchased by Google in 2006 has amassed 1.7 billion unique monthly visitors (Source: Hootsuite).
Known for film trailers, live streams, corporate media, video blogging and TV clips YouTube has come to be a prominent social media channel that you must have in your kitty.
2 Features to connect swiftly with your targets
Overview with key data points
Shorts
In YouTube yet another compelling feature that is trending recently is Shorts.
This vertical format super short videos can be easily made with using the YouTube apps through your smartphone and uploaded instantly.
So, if your YouTube channel is replete with comprehensive and informative videos – then excerpts of product features, expansion plans, new services and upcoming events qualify for Shorts.
And what’s more unliked Facebook and Instagram Stories it does not disappear and remains on your channel attracting more subscribers.
Use the app’s built in creation tools to embellish the shorts further with music, animation, speed, and you can edit too.
Your audience can like, unlike, share and comment on your Shorts enabling more traction for your organization. If you are comfortable creating a Short on your desktop – learn how by reading this.
Read a more detailed set of steps on how to create a Short using the YouTube app in your smartphone.
Channel Trailer
Considering lead generation is an organization’s priority, customizing the channel for new visitors is important.
YouTube offers two video upload as part of your home page – Channel Trailer and Featured Video.
Channel Trailer is for new visitors who are entering your YouTube channel for the first time – so what is the message you want to share with them?
Accordingly create a crisp clip to hook your new visitor and giving them all reasons to surf more and subscribe.
The Featured video is for the returning viewers so again ensure this video is different acknowledging the fact that they already know about you.
You can change these videos frequently to stay relevant and not share outdated information about your organization.
Moreover, the channel offers several other methods to customize so that your business products/services are neatly reflected and you can outshine the competition.
Read a more detailed set of steps on how to create a Channel Trailer.
According to an article on Influencer Marketing Hub the best time to post are as follows. However, use your discretion and observe when you get the maximum engagement and schedule your posts accordingly.
When to post on YouTube
- Friday: 6 PM, 7 PM, 8 PM, 9 PM
- Saturday: 3 PM, 4 PM, 5 PM, 6 PM
- Sunday: 12 PM, 1 PM, 2 PM, 3 PM
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
