By now, all of us know that it is not enough to write valuable content and be done with it. As digital content creators we must reach out to audience who no longer are content with the plain prose. Specially with digital technology paving way for new forms of palatable content the quicker we embrace digital mediums the better off we are in making a head start. This is applicable for organizations as well to tell a convincing brand story.
Research informs us that YouTube has 2 billion logged in monthly users. Find more relevant statistics right here. Also if you are in the Education sector you must remember that there are so many different types of learners, a recent article that I read on Literacy Planet on types of learners states that there are 7 different types of learners: auditory and musical learners, visual and spatial learner, verbal learner, logical and mathematical learner, physical or kinesthetic learner, social and interpersonal learner and solitary and intrapersonal learner.
If we must cater to these readers and learners, leveraging the video-based content cannot be ignored.
“Stop thinking of ‘video marketing’ as a separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each aspect of your existing marketing efforts.” –James Wedmore
What happens mostly is that we create telling videos that is content rich, post it and forget about it. And it becomes a wasted effort, and you fret over the fact that there is hardly any traction for your YouTube videos you have been posting.
FIRST IMPRESSION:
- Include a Banner Image that says who you and what you offer at one glance. It must be clutter free and simple and convey who you are in less 3 to 5 words maximum. If you are using banners for other social platforms, apply the same here as do remember that your viewers can visit your other channels as well. So, keeping the banner image consistent across platforms with similar color tones, logo, slogan will ensure the first impression you give is good. This will not confuse your viewer and will help them identify you in the din and bustle of the internet.
- Home displays a Featured Video, which starts playing the moment your subscribers return to your YouTube channel. So, this is a great opportunity for you to share in a briefest possible video what you do and why they should continue with your channel. If you can address a problem of theirs upfront, then that would be the biggest motivation for your viewers to stay on.
- Another video that you can showcase here is the Channel Trailer videowhich is intended for new visitors. This is a video that you can showcase with viewers who are not yet subscribers. So, customize message accordingly between both videos and make the most of it.
- The Title and description are important when you post the video. The title works well when a potential problem is addressed and write a short but telling description. Remember most of the text remains hidden and only when the user clicks Show More, it gets displayed. So, say the most important in the first line incorporating key words.
- The About section of your channel is again another chance for you to share who you are and lure SEO. So, make a smart choice and write a compelling description of you, your offerings and how it helps your potential viewers.
CONCLUSION:
The above features are a good start to setting up your video channel, but not exhaustive. Some of the articles will provide more information on how to maximize YouTube promotion. I am enjoying the process of dabbling with YouTube videos and have made several modifications to my channel based on reading and researching.
Visit my YouTube channel here.
