Quora, neither a social media platform nor a search engine falling somewhere in between is steady winner when it comes to – building your brand and becoming visible. Have you explored Quora Marketing?
If deployed well your subject matter expertise comes to the fore and your chances of getting discovered is high.
But the question remains are organizations tapping this second cousin of social media to its fullest potential?
Or are they only sticking to the Big 5: LinkedIn, Twitter, Facebook, YouTube and Instagram?
It’s a question that you have to answer along with your content marketing team, specially as this is a forum that does not have the frills and fancies anyone with subject knowledge can own within your team.
Take a look at these fundamental aspects of Quora to help you understand this forum better and leverage it smartly for business success and growth.
- What is Quora?
It is a question-and-answer website and a knowledge-sharing platform that can be used by anyone with access to the internet. A crowd-sourced bank of questions and answers allows users to upvote and downvote the responses. Quora has democratized information and made it widely available.
- What can one do on Quora?
You can read, learn and answer questions related to your areas of expertise or otherwise. And provide valuable information to readers thus increasing your own brand equity and market value.
- What is the Quora history?
Quora is an American company co-founded by former Facebook employees Adam D’Angelo and Charlie Cheever in June 2009 and thrown open to the public in 2010. Its much appreciated for its quality of answers by experts and its simple interface.
- What is the Quora revenue model?
Quora relies on advertising as its main source of income smartly integrated into the content.
- Who are Quora’s competitors?
Some of Quora’s main competitors include Peeranha, Stack Overflow, Zhihu, Terkel, Fluther, Yahoo Answers and Reddit. There are several others too, but these are the top ones that qualify as Quora replacements.
- What is Quora+
Quora+ is a subscription enabled product where subscribers need to pay a $6.99 monthly fee or a $47.88 yearly fee to access content that any creator chooses to put behind a paywall. And affords ad free content.
- What is the user base like of Quora?
Quora has 300+ million monthly active users (December 2022) and the majority of them are in the 25 to 34 age group. Interestingly a large of part of the user bases is from India.
- What is a day like in Quora?
Approximately around 300 to 500 questions are asked on daily on Quora and on an average 7 responses are received in a day. However, the number of responses can go up to even 5000 and thereabouts for trending questions.
- What is the user base of Quora?
The community in Quora is an erudite and learned group of people.
- Do questions remain unanswered in Quora?
Not likely, almost 99% of the questions are answered in Quora.
- How to make the most of Quora for business growth?
- Have a compelling bio that is to the point and informative
- Add links to your website
- Be active like any other channel and use the voting options for answers you read
- Use it for researching on topics, find people, and know your competition
- Fantastic non-intrusive way of connecting with your customers
- In an instant you can share your Quora answers on other socials
- Can I use my website link in all answers?
If you are joining Quora only to post your links then chances are that you will be banned. Instead, use the forum genuinely to answer and read up and automatically people will find you.
- How can Quora help me/my organization in getting discovered?
Quora actually helps in word-of-mouth marketing and directing people to you and your site. So, when this happens people become curious and visit your site and when there is a spike in your website traffic Google is also keen in listing you/your site.
- How to answer questions on Quora?
If you are looking visibility
- Don’t choose questions that have plenty of answers already, because your answers will be lost in the big list of responses, instead choose questions that you are confident of answering and that has maximum followers.
- If you are answering questions that are old, choose ones that have sufficient followers.
- However, if you are picking a more recent one see if you are the first to answer that way you will get noticed.
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
