How to Create a Website is a question many of us ask – when we set out to have our website.
Corona virus or not, it has become imperative for every business small, medium, or big to have a website that clearly lists their services, clients, testimonials, contact details, the team, and any other features that are critical to prospective clients. With Google taking over most of our decision-making abilities, the first thing that all of us do is to check the organization’s digital footprint across the internet. So, if your website gets ranked in the list of searches, pronto you have made it and your esteem goes much higher in your prospect’s mind. So, to have a sleek website that reflects you, your offerings in a compelling manner here are a set of Dos and Don’ts to help you get started.
What should your website do?
If you are reaching for Google or asking around for good references for website development companies, please do not. That really is not the first step. Instead, what you need to do is chalk down in clear terms what you wish the website to do. Will it be lead generation, information sharing, e-commerce, or anything else? Figure that out first, and in similar vein know who you are targeting.
What does your team think?
Once you have firmed up on what you need from the website, hold a discussion with your team and seek everyone’s opinion before you freeze on your requirements. Because various viewpoints will make the website more well rounded and specially if you have a sales team, ask them what features they would like the website to include. As they are the ones who are meeting customers and prospects, so they know the language and terminologies of the field.
Do you have a sitemap?
One of the most fundamental aspects after you have your requirements documented is the site map. A site map is the equivalent of the blueprint of a building, and it can be as simple as an excel file. Create columns like a website and create submenus under the main menu, so that you are clear on what menu items will be listed under each broad category.
Do you have content for all sections?
It is important to have content created, refurbished for every section so that the entire website has the same tone and voice. Get the team to own each section and come up with the base content and ensure the overall language gets a consistent voice. Use this opportunity to speak with your clients and obtain their testimonials as it will form the key part of the website.
Do you have the brand identity in place?
A logo, slogan, colour palette are all the necessary ingredients in giving you the identity required to stand out in the crowd. And all these elements have to come together to reflect the core of your offerings. So, getting a graphic designer to help you create the logo and designs is another crucial step that helps you build the brand.
Think about these steps before you start working towards your website.
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
