- Have you considered Quora?
Your digital footprint leaves a trail for your prospect to find you and for your client to understand your subject matter expertise (without you having to sell to them directly).
The known channels such as website, social media and marketing collaterals are a given.
It’s time to ask yourself – How much more can I leverage other digital channels for my content marketing? – and this is when Quora comes in handy.
Quora is a terse question-and-answer global online platform/forum that boosts your brand awareness and demonstrates your thought leadership.
Its simple – register and start answering questions related to your field. No, linking to your site is not a good practice. You must restrict to answering the questions posted.
If you are already thinking of how to get into Quora- this article will get you started and help you understand Quora’s basics and background. Click here.
Source: https://learn.g2.com/what-is-quora
- Are you blogging on Medium?
I discovered this blogging platform a few years after I started my content writing business. Wish I had known about Medium earlier.
It is a fabulous blogging platform that allows you to share blogs on the internet. Does not cost you a penny.
This open-source platform is user friendly. And allows anyone who wants to blog without being worried about the backend logistics to post content in a jiffy.
You can share it instantly on socials and use the link to email it to your contacts as well.
Its import content facility allows you to bring in already existing content from your other sources as well.
You can even custom make a page for yourself here. It’s cool.
Write to your heart’s content
As a writer on Medium, you can share your stories with the world with our easy-to-use editor. Publishing on Medium is free and stories you publish may be distributed to your followers, as well as millions of readers who follow relevant topics.
Source: Medium
You can learn more on how to get into Medium, how to blog and its other interesting features by reading this article. Click here
- Are you into SlideShare?
SlideShare is yet another amazing free hosting platform for professional content such as PDFs, Videos, and PowerPoint slides.
You can download and upload relevant content.
It helps your potential clients learn about you, your solutions to their business problems and prompts them to engage with you.
It is a great way to demonstrate your mastery in the subject that your clients/prospects are grappling with.
Jump on to this world’s largest content sharing community.
If you are eager to know more about SlideShare Click here.
- Have you been LIVE in Social Media Streaming?
Have you thought of going live on any of the social media platforms?
Facebook, Instagram, Twitter, TikTok and YouTube Live all are free and give you a tremendous opportunity to connect with your target segment real time.
In LinkedIn the process is different. And there are certain requirements to consider before you opt for live streaming in LinkedIn.
But for other channels, the process is simple.
In fact, you can plan it in such a way that you can make it a Q&A format so that the business problems of your audience are discussed as hot topics.
With some amount of planning you can increase your brand value and disseminate your product/service information.
What’s more the video is available right after the session – which you can socialize for those who missed the session.
This article tells you how to Go Live on all the popular social media channels and make the most of it. Click here.
Image by IG : ksv_gracis from Pixabay
- How often do you engage in webinars?
Webinar marketing has become a crucial element in Content Marketing.
And the global pandemic has increased its need much more than ever.
The advantage being – many people from across locations can come together simultaneously.
It’s a super platform for customer product education, unveiling upcoming products/services/events.
It gives you ample time in front of the audience and the discussions that follow thereafter helps in lead generations and brand credibility.
Also, when you throw in a discount, limited attendee option, and early bird offers it makes your product/service compelling and ushers a sense of urgency.
What’s more snippets of the webinar such as key threads of discussion can be posted on social media – inviting more participation and curiosity.
If you are serious about Webinar Marketing, then this article gives you a detailed set of pointers. Click here.
The webinar market is projected to reach $800 million by 2023 (Letter.ly).
- Conversational Marketing
How much do you actually prepare for a call with a client or prospect?
As much as we have discussed technology and social media – the touchpoint with your client and the conversations you have with them are the unspoken – but – most critical component dimension in your content marketing portfolio.
No point in doing all the above meticulously and not being able to converse with your client with confidence.
Your communication must be top notch to be able to lead and conduct client conversations by way of insights, questions, statistics, case studies and subject matter expertise.
71% of customers want brands to have a mechanism that allows them to communicate with them in real-time. Source Salesforce Report
- Word of Mouth Marketing
As a business owner its not just about clients. You meet several stakeholders, such as – Vendors, Partners, Contractors, Service Providers.
What is the impression you leave with them?
Are your interactions polite, professional, and punctilious?
Do they trust you? Will they refer you to a prospect?
- 88% of consumersplaced the highest level of trust in word-of-mouth recommendations from people they know.
- Influencer Marketing
This is an offshoot of Social Media marketing.
Influencers are those who are experts in your field who have a huge fan following on social platforms.
Their reach and impact are enormous. And they are popular among your target segments.
People trust them and will buy their endorsements.
- 63% of consumers between 18 and 34 years old said that they “trust what influencers say about brands much more than what brands say about themselves in their advertising.”
- https://www.lxahub.com/stories/word-of-mouth-marketing-stats-and-trends-for-2023#:~:text=82%25%20of%20marketers%20use%20word,in%20five%20times%20more%20sales.
- Internal Communication
Marketing is no longer restricted to external and client centric only.
How strong is your internal communication and what are your employees saying about you?
As simple as this may sound, this can be a primary and strategic tool that business owners must make use of.
In internal communication you have a captive audience. So, reaching out to them is easy and you can be as creative as possible.
Involving them in ideation, strategic events and providing them with ownership to lead and deliver will make a huge difference to company reputation.
- Social Responsibility
Giving back to the community has always garnered positive brand equity.
Apart from this if your product/service leaves no carbon footprint and is eco conscious then your credibility jumps manifold.
Many don’t even mind paying extra for these sustainable and responsible purchasing choices.
https://influencermarketinghub.com/social-responsibility-marketing/
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
