In my previous article I had shared 6 different and strategic methods of content assets generation for your organization. Let me give you a quick recap, they being: Content Creation, Curation, Collation, Calculation and Collaboration.
In this article, I unravel more specific methods of uploading content onto your websites and making it SEO-friendly so that Google picks you up.
Bogged Down By Constant Writing?
If you are an independent blogger or have a tiny team to create content for your organization the process of constantly generating content can be tedious. And its possible you can run out of ideas unless you have an extremely creative and consistent members.
So, here’s what you can do: Revisit some of your old posts, and update them with quotes, statistics, pictures, perspectives, and comments making the article/blog updated with more valuable information instead of recreation. Don’t you agree that updating is easier than creating afresh? The Updated 2021 tags are loved by search engines.
Frustrated By Lack Of Creative Writing?
If you have exhausted all your planned topics, and you feel you have nothing new to add – relax it happens to all of us. One look at your content calendar makes you yawn with boredom; this is when you should look around for inspiration.
So, here’s what you can do: Your Google feed of articles and blogs can point you to new ideas, your competition maybe posting something unique and thought worthy, conversations with wise people can trigger new concepts, the newspapers and magazines are again a storehouse of information which can set you off down a new path of thinking and writing.
Dejected By Not Having Enough Readers?
Its never enough to write – upload – repeat. What gateways are you creating for readers to find you and read your articles. While the organic search should ideally find you, with over 600 million blogs available globally the more doors you are creating to the blog the better your chances are.
So, here’s what you can do: Needless to say, the rise of social media is a big boon for bloggers and organizations. However blind posting does not help, what emotions for what channels and therefore what type of posts and when to post for optimum readership is crucial. Respect the reader time and ensure you post in a pithy manner complimented with images. Inviting people into your blog through emails, through LinkedIn and Medium publishing forums are also sensible methods.
Bored with adding images to your blog?
By the time you finish writing, you are already exhausted, and you just want to hit publish and be done with it? You are leaving your money on the table if you are doing this. There is a bunch of images and other checkboxes (categories, tags, meta description) that you need to tick before its out there in the public domain.
So, here’s what you can do: Firstly, select the right image that makes an impact on the reader, and never miss to credit the author if you are picking it up from a free source. Give it the right caption, images without captions look lost and incomplete. Ensure you include Alt Text for search friendliness.
Confused With The Keyword Jargons?
I hear you when you mutter to yourself what is keywords all about? These are nothing but words people are using to search for information in the sea of content that is available online. But ignoring keywords completely can dilute your efforts and your content can get lost on the millions of similar posts.
So, here’s what you can do: Identify that one main or primary word that is central to your writing. Include that in your blog link, title, headings, description, and the tags. This is fundamental, don’t skip this. Additionally, you could keep a list of primary and secondary keywords related to the main one and include it across your article.
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And yes, you can read more of my blogs on Branding and Content Marketing right here. And would love to talk to you to discuss your content marketing goals for your organization – bhuvanarajaram9@gmail.com or + 91 98415 96366 (Whatsapp also).
